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Company Values


We make bold bets to build something great and enduring.


We care for ourselves and each other. We help, encourage, and mentor so that we can learn, grow and have fun. We disconnect responsibly, trusting that our business is in good hands.


We show personal accountability by taking initiative, fulfilling commitments, doing more with less money, and remaining humble enough to openly admit when we’re wrong.

Debate & Commit

We have strong opinions, loosely held. We debate, then move forward with unity.

Transparent Teamwork

We are candid about our data, strategy, and challenges; we listen more than we speak; we reach out across functions; and we build on each other’s ideas.


We embrace diversity in all its forms and we are a stronger team as a result.


We celebrate when we meet and exceed goals, as well as when we learn from mistakes.


We strive to delight our customers, Fives, and investors. We always represent each of their voices in discussions.

Always Learning

We are at the cutting edge of a dynamic field that will change the world. We must keep learning, and be unafraid to challenge our past tactics and conventional wisdom.